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Robb Henshaw
I like to tell stories.
Robb Henshaw's Bio:
Robb Henshaw's Experience:
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CMO at Reserve
November 2018 - Present | Oakland, CAI act as a company spokesperson, am responsible for messaging & positioning, oversee all digital marketing and lead generation, guide our global public relations (including all media relations and industry analyst relations), provide communications counsel to our execs, and guide our thought leadership campaigns.
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Head of Global Communications, IoT at Cisco
November 2014 - November 2018 | San Jose, CAI ran global communications - including PR, AR, corporate communications, social media, and events - for the IoT business unit of Cisco (which I joined through Cisco's $1.4B acquisition of Jasper in March 2016).
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Global Director of Corporate Communications at SugarSync
January 2011 - January 2013Overseeing SugarSync's global brand management and strategic positioning, including acting as the company's primary spokesperson and managing public relations, social media, and events.
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Sr. Director of Global Marketing & Communications at Proxim Wireless
May 2008 - January 2011I currently manage all global communications (including PR and AR), channel marketing, and product marketing for Proxim Wireless, a leading provider of end-to-end broadband wireless solutions (from WLANs/Wi-Fi Mesh, to WiMAX, to Point-to-Point backhaul technologies). I serve as the primary media/analyst spokesperson for the company, both in North America and internationally. Since joining the company, I have increased media coverage by 18x (or 1800 percent), with consistent quarter-over-quarter increases. As a result, traffic to Proxim's site has increased by 10x (1000 percent) and incoming sales leads have increased 8x (800 percent).
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Account Supervisor at Horn Group, Inc.
April 2007 - May 2008Managed PR initiatives for Motorola's Good Technology Group, Vontu (acquired by Symantec), and Riverbed Technology.
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Associate at Burson-Marsteller
April 2006 - April 2007Led media/PR initiatives for three divisions of Hewlett-Packard (HP) -- HP BladeSystems, ProCurve Networking by HP and HP Software (formerly HP OpenView). Most recently, applied my media relations expertise and messaging/strategy development to ProCurve (the world's second largest enterprise networking vendor) and HP Software (the world's sixth largest software company after the acquisition/integration of Mercury Interactive).
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Account Executive at Engage PR
August 2002 - April 2006Led PR initiatives for emerging tech startups such as: Airespace (acquired by Cisco), Reconnex (acquired by McAfee), Swan Labs (acquired by F5), Network Chemistry (acquired by Aruba Networks), MetroFi, Strix Systems, Divitas Networks, Network Chemistry, Inkra Networks, Infoblox, Vernier Networks, and Megisto Systems.
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Media/Analyst Relations and Conference Coordinator at PeopleSoft, Inc.
2001 - 2002Helped organize and coordinate PeopleSoft's media and analyst conferences throughout the country.
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VP of Communications at GetGoing, Inc.
January 2013GetGoing is revolutionizing travel. Instead of telling us where you want to go, you tell us what kind of getaway you want (sitting on the beach, going skiing, going to Europe, etc.) and we help you discover awesome places at the lowest price!
Robb Henshaw's Education:
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Biola University
1998 – 2002B.A.Concentration: Journalism
Robb Henshaw's Interests & Activities:
PR, Public Relations, Communications, Corporate Communications, Media & Analyst Relations, Messaging Development, Company/Product Positioning, Competitive Analysis, Thought Leadership, Lead Generation, Content Marketing
